‘But I’m not a designer, how do I create a great design that will leave an impression?’

This is a question we get asked a lot here at Printed Bags UK, so we’ve put together a short post about ways to optimise the space you have on your bespoke printed bags and effectively use what you had before but gain better results from it. Our top 3 tips are:

#1 Your logo needs to be remembered

Although your logo is just a picture and not your brand message, a picture can sometimes tell a thousand words. Your branding should be a mixture between your logo, your motto and your interaction with customers. Basically, a brand is the image that you want people to see you as, so you need to be able to show that when you’re thinking about the logo for your bespoke printed bags. Your logo will be the part that people will recognise as yours therefore it needs to be a memorable one.

#2 Use What you have to portray your message

Effectively using the space you have on your bespoke printed bags will stand you in good stead with regard to repeat custom. An effective custom print will be remembered by the end consumer and will help towards repeated sales. Twinned with excellent quality that is the bag itself, then you can ensure your brand image on the bag will be re-used time and time again to gain maximum advertising credentials at a marginal cost. Clever bag usage should always be considered as well, meaning that if you are a company who sell eco-friendly products then give your customers a bio-degradable bag; if you’re a company selling waterproof products then offer your customers waterproof receptacles in the form of laminated bespoke printed bags.

#3 Have bespoke printed bags for every occasion

The last thing you need is a fantastic batch of bespoke printed bags that will wow the consumer but struggle to distribute them because you don’t sell the right products to go inside them. It would be pointless having large bags if you only sell engagement rings and likewise the same would also be true if you had small bags but were selling larger items that couldn’t fit into them. So, to ensure you’re always prepared, it is advised that you order a wide range of different sizes to ensure that whenever your customers buy any products from you whether they be big or small, heavy or tall, you will be able to provide them with a excellently designed bespoke printed bags available for any given situation.

So there you have it, our 3 top tips for getting the best out of your bags. From designing the logo to ordering your batches, you should have a better idea of the power that these bespoke printed bags can have in terms of advertising, brand awareness and memorable features. Get your custom printed bags today at Printed Bags UK and harness the power for yourself and your business.

There is no other way to advertise a product at such a cost-effective price. Online advertising is one of the most expensive avenues any business can go down. Why not offer a product (carrier bag) which is mandatory anyway and advertise on it for a fraction of the price of a major advertising campaign? Branding is an extraordinary way to showcase your business and giving out custom printed bags is the cheapest way to do this. If in your branding you portray quality and expertise then that will be the way you and your business will be portrayed by the public. If you were to have your company’s products are carried around in luxury designed custom printed bags that are made from the finest of materials and the slight excess in price that you paid for the bags will surely be recuperated as well as much more. Your sales will increase as potential clients will see the quality oozing from the bag and will in turn, subconsciously decide that whatever is being carried inside it will be of the same luxury quality.

Now if that was me and I saw any amazing looking custom printed bags that boasted class and elegance and I had never heard of the stores, I would go home and Google them to find out what the stores were about. If the bag had been ugly and hadn’t shown quality then I would have simply dismissed it in my passing and not given it a second thought. Isn’t this the point of advertising? To let people see what you’re advertising and to attract them back to your website or shop? If you think it is then you need to stop beating around the bush and invest in quality custom printed bags that can portray the brand image you are aiming to achieve. The more eyes you have on your bags means the more eyes you have on your website and in turn will mean more bodies looking around your shop etc. and more people looking at your companies products means more sales. A win-win situation if you ask us!

Businesses in retail especially should be the types of business who are champing at the bit to get their own custom printed bags and implement this extremely cost-effective way of advertising. Before deciding to go down this route however, it is advised that you put a bit of time and planning into creating an eye-catching design that is sure to make an impact. You want your custom printed bags to be real head-turners and leave a lasting impression so a bit of trial and error is essential here. Keep making drafts until you find the design that’s just right. A happy customer will proudly walk around town with their new piece of clothing for instance if it is carried around in a well presented and eye catching receptacle.

Don’t miss out on the new way of advertising for less; all your competitors are doing it so why shouldn’t you?